The Fira aims to gather prominent companies and encourage them to showcase their new products, exchange experiences and promote business. Fira de Barcelona has 400,000 m2 of exhibition floor space and is one of the largest in Europe, divided into two large exhibition centres: the emblematic Montjuïc and the modern Gran Via, designed by the Japanese architect Toyo Ito.
It hosts a total of 70 trade shows (annual, biannual, biennial, triennial and quadrennial), brings together 30,000 companies (direct and represented) and 2,5 million visitors. It is a leading organiser of industrial trade shows held in Spain and 15 of its fairs are benchmark events in Europe. Fira generates an economic impact of 2.5 billion Euros. Each year, around 500 events are held within the setting of its shows.
Image by José María Miñarro